Alexander Francis Muse (born November 3, 1971), in Virginia Beach, Virginia and raised in Pittsfield, Massachusetts and Katy, Texas, United States) is an entrepreneur best known as the co-founder and CEO of ShopSavvy, the world's largest mobile shopping application. In 1999 he founded LayerOne, a venture backed startup subsequently sold to Equinix (Switch & Data). Muse is the son of Ralph Buckley Muse a successful United States business executive. He is also co-founder and Chairman of Architel, an managed cloud company based in Dallas, TX. He is also a co-founder of Big in Japan, the company that built Fancast that was subsequently sold to Comcast Interactive. In 2005 Muse created a reality television series called MotorSport Ranch that initially aired on INHD and can currently be seen on VOOM. Muse maintains the popular weblog StartupMuse.