Noreena Hertz (born 24 September 1967) is an English academic, economist and best-selling author. She is currently Professor of decision science at the Centre for the Study of Decision-Making Uncertainty in the Faculty of Brain Sciences at University College London. In 2001 The Observer newspaper dubbed her "one of the world's leading young thinkers" and Vogue magazine described her as "one of the most inspiring women in the world.". In September 2013 Hertz was featured on the cover of Newsweek Magazine. Describing herself as "a campaigning academic", critics have called her "a do-gooder who moves like a grasshopper from one high-profile good cause to another." She has been called the 'Nigella Lawson of economics' by the UK media,"because she combines striking beauty with a formidable mind" and the 'self-appointed It girl of anti-globalisation.' Fast Company magazine has named her "one of the most influential economists on the international stage" and observed: "For more than two decades [her] economic predictions have been accurate and ahead of the curve."