"Send It On" is a song performed by American recording artists Demi Lovato, the Jonas Brothers, Miley Cyrus and Selena Gomez. The group, billed as Disney's Friends for Change, stems from Disney's environmental initiative of the same name. "Send It On" was written by Adam Anders, Nikki Hassman, and Peer Åström and produced by Anders and Åström. The song was released on August 11, 2009 by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations. In regard to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The ballad is lyrically about passing on an environmentalist message.