The Young and the Restless (often abbreviated as Y&R) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in a fictional Wisconsin town called Genoa City, which is unlike and unrelated to the real life village of the same name, Genoa City, Wisconsin. First broadcast on March 26, 1973, The Young and the Restless was originally broadcast as half-hour episodes, five times a week. It expanded to one hour episodes on February 4, 1980. In 2006, the series began airing encore episodes weeknights on SOAPnet until 2013, when Y&R moved to Pop. Pop still airs the encore episodes on weeknights, starting July 1, 2013. The series is also syndicated internationally.